How do I get started with A/B Testing?

A/B testing is a fantastic way to test variations of your campaign to see what works better.

Typically only an "A" and a "B" segment are used, but you can create up to 10 variations labeled from A to J on a single campaign. The recipients you add to your campaign will be more or less evenly assigned to the segments of your campaign.

Create an A/B Test segment

Set up the messages in your campaign sequence
Click the "A/B Test" button
Click either Copy your segment to make an exact copy so you can make small tweaks or Start a fresh segment to create a completely new segment

💡Pro-tip! We recommend choosing Copy your segment and making tweaks to one thing on your email like the subject line, the first sentence, or a specific paragraph while keeping everything else the same. This way after the campaign runs, you'll know what specific change made the difference.

What should I test?

Different subject lines
New follow-ups
Different gaps between follow-ups
Messages that go out on clicked links

View stats

Once your campaign has started sending, the campaign segment section will show message stats for each segment and the individual messages.
After the campaign has finished sending, you can also analyze overall campaign stats and compare each segment in the Campaign Overview.
Exports contain segment data - a "Segment" column so you can easily use spreadsheet software to analyze performance.