How do I use the Sending Calendar?
Email Sequences automatically sets a starting default for setting up your sending schedule, but you can edit them however you'd like.
You'll want to make sure you're following best practices to avoid deliverability issues like throttling or suspension.
When you make changes to your sending calendar, Email Sequences automatically updates the sending for your active campaigns. Email Rotation campaigns won't be affected as those have their own unique sending calendar.
If you're an Email Sequences Admin you can edit Sending Calendars.
- Click Mail Accounts and then click Sending Calendar
2. Click Settings
3. You'll have two options:
- Default - this is recommended for new email addresses and email address that haven't been sending consistently for some time
- Custom - this allows you to fully edit and control your sending volume and speed
Click Custom and Edit to manage your Sending Calendar settings
- Make any changes you'd like (see explanations on each setting below) and click Save
General Settings
Send on these days
Select the days of the week that you'd like Email Sequences to send messages. If the box is selected with a pink box and white checkmark, that means that Email Sequences will send emails on those days.
Time of day
Choose a time window when sending should occur. Usually, you'll want this to be waking hours in your timezone.
Sending Strategy - Space out emails or send them as fast as possible
Spacing your emails out throughout the day will make Email Sequences optimize your sends across the time window you set. Alternatively, you can choose to have emails go out as quickly as possible so you can minimize the delay time between sending a campaign and the emails actually being sent.
Max emails per day
It's a good idea to put a cap on how many emails you'll send in a day. If you have more emails waiting to go out, Email Seuquences will intelligently space out the various messages as best it can. This may mean a 2-day follow-up gets bumped. If you're planning to set your Max emails per day at a somewhat high volume and you've never sent cold emails before, check out the Note below.
Important: Getting ready to send at high volumes? If you're new to cold emailing or Email Sequences, make sure you've warmed up your email address and you're slowly ramping up to that higher volume. It's critical to warm up your email address because it affects your deliverability. If you don't follow these best practices, you could get flagged for spam, see your sending throttled, or worse, your domain could get blocked!
Advanced settings:
Minutes between sends
This setting is mainly for if you're spacing out emails throughout the day. It tells Email Sequences to put X minutes (at least 5) between each batch of sent emails.
Min and Max emails to send per time slot
Set the minimum number of emails you want to go out at a time - we usually recommend setting this at 1 unless you're doing high volume sending and you've warmed up your sending.
There may be times when Email Sequences has a lot of emails to get out in a short period of time. For instance, if you add a big batch of recipients to be sent and we're almost at the end of your time window for the day, this setting can make sure Email Sequences doesn't try to jam them all through at once.
Important: Sending out multiple emails at a time isn't normally advised because it can affect your deliverability. This is called blasting and is frowned upon mail providers. However, when you're sending at higher volumes, you may need to send multiple emails at a time. We recommend slowly warming this up as well and follow an increase schedule like this:
- Week 1: Send max 1 email at a time
- Week 2: Send max 2 emails at a time
- Week 3: Send max 3 emails at a time
- and so on...